From Deck Builder to Outdoor Living Authority: The Diamond Decks Story
From Simple Projects to Market Leadership
When we first crossed paths with Diamond Decks, they were known for decks and fences — good work, delivered with care, but boxed in by the limits of being “just another builder.” Their jobs were modest, their website a basic template, and their presence in the market was quiet. Homeowners saw them as an option, but not the authority.
That didn’t last long.
Exterior Authority has been passionate and dedicated to ensuring our brands year-to-year growth, generating leads using a multitude of different marketing strategies.”
Trevor March
Diamond Decks
Proof That Authority Changes Everything
Diamond Decks went from being seen as “just another builder” to being recognized as Outdoor Living Experts — the trusted guide homeowners turn to for creating stunning, lifestyle-driven backyards. Their journey shows what happens when you stop competing and start leading.
The Transformation
Diamond Decks shifted from being a contractor to becoming the Outdoor Living Authority in their city. Their brand matured, their presence grew across every channel, and their work expanded beyond decks and fences into pools, hardscapes, and full backyard transformations. What started small became signature.
The Authority Advantage
With authority came choice. Instead of chasing small jobs, Diamond Decks began attracting the kind of projects that define reputations. Homeowners trusted them with entire outdoor living experiences — and their elevated branding, video, and presence backed that trust at every turn.
Growth That Compounds
Authority doesn’t stop at bigger projects — it creates new opportunities. For Diamond Decks, that meant launching two additional brands and expanding their footprint in ways that wouldn’t have been possible before. One shift led to the next, and their role as market leader only grew stronger.
You’ve built the foundation. Now it’s time to secure your place at the top — before your competitors do.
No pressure, no hard pitch — just a conversation about what it takes to own your market. And because we only work with one authority per area, your spot is either claimed… or it’s gone.